Hard Rock Hotel Bali Participate in Earth Day 2011

Earth Day is a day that is intended to inspire awareness and appreciation for the Earth’s natural environment. Earth Day was founded by United States Senator Gaylord Nelson as an environmental teach-in first held on April 22, 1970. While this first Earth Day was focused on the United States, an organization launched by Denis Hayes, who was the original national coordinator in 1970, took it international in 1990 and organized events in 141 nations. Earth Day is now coordinated globally by the Earth Day Network, and is celebrated in more than 175 countries every year

This year, Hard Rock Hotel Bali participated in this community-led environmental campaign in support of the Hard Rock ‘Save the Planet’ mantra, by conducting Beach & Street Cleaning around the Kuta Beach area to maintain the cleanliness of the street at Kuta.

The program started at 4.00 PM until sunset with 200 management and staff hand on hand to make Kuta Beach a cleaner place.  “Our aim is to encourage individuals to take responsibility for the environment through a range of affordable actions.  Climate change and other environmental challenges impact every corner and community on the planet. And it is truly impressive to see so many communities responding to the challenge with grassroots enthusiasm and commitment. In this context, Earth Day Campaign is playing a leadership role by providing practical action to make a difference.” commented Aulianty Fellina Rizal, Director of Marketing Communication of Hard Rock Hotel Bali.

About Earth Day Network

Earth Day Network’s mission is to broaden, diversify and mobilize the environmental movement, driving action year-round. Earth Day Network does this through advocacy, education, public policy, and consumer campaigns. Earth Day Network mobilizes over one billion people in 192 countries with the help of our 25,000 partners. Please share your “Act of Green” to help EDN achieve its goal of “A Billion Acts of Green” by the 2012 U.N. Conference on Sustainable Development (aka “Rio+20)) www.earthday.org.