U.S.-based cable news channel MSNBC conducted a survey in November where 2,800 people were asked which e-reader device would they prefer to purchase. The Apple iPad took the lead in the results with 42 percent approval. Next came Amazon's Kindle with 33 percent votes. The Barnes & Nobles' Nook scored a low 4 percent, while Sony's e-reader device touched the flat-line at just 1 percent.
The Amazon Kindle is a device dedicated for reading thanks to its e-ink electronic paper screen, which makes content look a lot like printed material. This screen technology also allows the device to run much longer than LCD powered displays found in tablets. Amazon also takes pot-shots at the readability of traditional LCD displays under sunlight as compared to e-ink displays (that have no reflection issues). Then there's the vast 7,50,000 books available on Amazon.com. Lastly, comparing it directly to the iPad, the 9.7-inch screen sized Kindle DX is a good $120 cheaper in U.S.
Yet, all these advantages put together haven't put any visible dents on the acceptance rate of the iPad. Possibly because Apple's tablet can portray books, magazines, websites and newspapers with all color shades splattered as you please. Plus the iOS has more than 3,00,000 apps to work and play with. Many believe in the Kindle's e-ink display being less strenuous due to the absence of a back-light. But that doesn't seem to bother the 42 percent people wanting to read on the iPad's brightly backlit screen.
No comments:
Post a Comment